Yes, I’m sure some of you are looking at that title and thinking “But isn’t the Winter NAMM show in January?” – and you would be right. But here at PreSonus, we’re already starting to get stuff ready for the show about six weeks ahead of the date. Yep, so much for the holiday season…
There’s an old music biz joke that the acronym NAMM stands for Not Available, Maybe May (or even less kindly, Maybe Movember). We took the decision a while back not to show stuff unless it was actually ready to ship, and we’re trying to stick to that, though sometimes when you have some wonderfully cool piece of technology in development it is really hard to resist the temptation to show it off. This time round we have Studio One 2.0 to show of course, and the new AudioBox VSL range, but we’re currently looking at the other stuff we have in engineering and evaluating how ready it is, and how best to debut it if it is indeed ready for prime time.
I’m pretty happy to say that I think we’ve got a couple of really cool things that we should be able to introduce at the show, so for the next weeks my head will be buried in technical notes and slideshows figuring out just how it all works and preparing to show it off. Cant wait!